Friday, February 9, 2018
Revolutionary alcohol-based formula kills 99.9 percent of germs without any harsh chemicals.
New PURELL® Multi Surface Disinfectant, the latest innovation from GOJO, the inventors of PURELL® Hand Sanitizer and a global leader in hygiene solutions, has been named Product of the Year in the Home Cleaning Category. Product of the Year is the world’s largest consumer-voted award for product innovation.
“Product of the year answers an essential question – ‘How do I find great new products – with so many launches, so many claims, how do you find the best?’ This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to champion these winners as they have achieved that validation,” said Mike Nolan, CEO of Product of the Year. “Product of the Years’ distinctive red seal of approval, continues to help shoppers find the best new products on the shelves and give the winners a well-earned competitive advantage.”
PURELL® Multi Surface Disinfectant, which holds the EPA’s Design for the Environment (DfE) Certification, is a revolutionary alcohol-based, patented formula designed to disinfect and clean both hard and soft surfaces. It rapidly kills 99.9 percent of germs like bleach, but without harsh chemicals and irritating fumes. PURELL® Multi Surface Disinfectant disinfects germs like cold, flu and norovirus in 30 seconds – the fastest overall disinfection times for bacteria and viruses of any other DfE product.
Formulated for food-contact surfaces, PURELL® Multi Surface Disinfectant can be sprayed on cutting boards and food-prep surfaces with no rinse required after use. The product can be used for tasks where traditional disinfectants cannot, including sanitizing high chairs; disinfecting pet bowls; sanitizing soft surfaces such as stuffed animals or couch pillows; disinfecting toys and pacifiers; or disinfecting and cleaning the refrigerator when food is nearby.
Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate advancement within their industry. Product nominations are placed into categories including beauty, personal care, household essentials, food and beverage, pet care, etc., and are assessed on seven key measures. One product is named the winner of each category, based on the results of the consumer survey.
“We are honored that PURELL® Multi Surface Disinfectant has been selected as a 2018 Product of the Year Award winner by 40,000 consumers,” said David Miller, market development director, PURELL® brand. “We understand that consumers today are looking for disinfecting and cleaning products that not only kill germs, but also have a strong sustainability profile. PURELL® Multi Surface Disinfectant delivers on both – killing 99.9 percent of germs in 30 seconds and holding the EPA’s Design for the Environment (DfE) certification.”
New PURELL® Multi Surface Disinfectant is currently available on Amazon.com, Jet.com and Walmart.com, as well as at H-E-B, Publix, Shoprite and at additional retailers throughout 2018. For where-to-buy information, go to www.PURELL.com/surface.
About Product of the Year:
Product of the Year is the world's largest consumer-voted award for product innovation. Established 30 years ago, POY currently operates in 37 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar TNS, a global leader in consumer insights. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.