Product of the Year Consumer Survey of Product Innovation 2018

PURELL® Multi Surface Disinfectant Named Product of the Year 2018

Samantha Williams


By Samantha Williams

Corporate Communications Senior Director, GOJO Industries

The GOJO Purpose, Saving Lives and Making Life Better Through Well-Being Solutions, guides our development of hygiene solutions that deliver exceptional well-being to people and our environment. And, for more than 70 years, GOJO has been committed to bringing new innovations to market that are driven by this Purpose.

Our latest innovation PURELL® Multi Surface Disinfectant, a revolutionary alcohol-based, patented formula designed to disinfect and clean both hard and soft surfaces, reflects this commitment. Today, people are looking for a product that kills germs quickly, but without any harsh chemicals, and our newest product does just that. It not only kills 99.9 percent of germs, including cold and flu, salmonella and norovirus, in 30 seconds, but it does so without any harsh chemicals or fumes.

PURELL® Multi Surface Disinfectant offers unmatched performance, giving consumers powerful germ kill with PURELL PEACE OF MIND™. And for this reason, and many others, more than 40,000 consumers named PURELL® Multi Surface Disinfectant Product of the Year for 2018 in the Home Cleaning Category.

Product of the Year is the world’s largest consumer-voted award for product innovation. Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate advancement within their industry. Product nominations are placed into categories and are assessed on seven key measures. One product is named the winner of each category, based on the results of the consumer survey.

We are excited about this honor, and we are even more excited for more consumers to try our latest product that can be used traditional disinfectants cannot, including disinfecting cutting boards; sanitizing high chairs; disinfecting pet bowls; sanitizing soft surfaces such as stuffed animals or couch pillows; disinfecting toys and pacifiers; or disinfecting and cleaning the refrigerator.

Learn more about our Product of the Year win and PURELL® Multi Surface Disinfectant on our website.

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