Promote Healthier Hand Hygiene Habits | GOJO & PURELL® Dispenser Placement

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Learn How to Promote Healthier Hand Hygiene Habits

It’s no surprise that hand hygiene is our jam. Our scientific team regularly nerd out about all the gross things there is to know about human hygiene—and spend lots of time trying to figure out ways to make it better. Hygiene goes beyond effective soap or sanitizer, though. Human behavior drives hand hygiene habits and shapes when people reach out to use a hygiene product. This influence directly impacts a facility’s ability to encourage good hygiene and can mean germs either thrive or die.

We wanted to see if we could impact hand hygiene use to help it become like second nature, so first we looked at how people made decisions and created habits when it comes to hand washing and hand sanitizing.

Using Human Behavior to Drive Strategic Dispenser Placement

More than a decade of research has led our team to understand human behavior and the hand hygiene influences that shape frequent hand washing and hand sanitizing. Then, we had to develop a method that helped make sure dispensers were in the right spot to encourage people to reach out and use them.

Human behavior is ruled both by conscious decisions and unconscious habits, and both influences can drive action or inaction. For example, the intentional use of hand sanitizer has multiple factors behind it. To promote use, we need to consider both influences when we plan out where to put dispensers.

We found it’s not a matter of how many dispensers you have, but instead where they are located. Multiple studies have shown that when sanitizer is easily accessible and prominently placed, people are more likely to use it. Ultimately, what we discovered is that optimizing dispenser placement means identifying and placing dispensers in locations where they are most likely to be used when people need hand hygiene the most.

The result has been the development of GOJO’s S.E.T. & SIGNAL™ principles, which help guide facility managers to place dispensers in the best places.

S.E.T. & SIGNAL™ Principles

Is it placed where there are few barriers that can make it difficult, time-consuming, or effortful to use or access the dispenser?

Is it placed where it can best prompt a positive hand hygiene association or first impression among people who may enter a facility?

Is the dispenser placed where it can capture people’s attention, taking into account obvious sources of distraction for the user?

Is it placed closest to the moment when having clean hands matters most?

Dispenser Placement Guide

Learn How to Promote Healthier Hand Hygiene Habits

Take Hand Hygiene to the Next Level

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