Wednesday, November 25, 2009
he Automotive Aftermarket Products Expo (AAPEX) recently awarded GOJO Industries the 2009 AAPEX New Packaging Showcase Award for the GOJO Scrubbing Wipes “Try Me” Display.
The point-of-purchase display carton sits neatly on a countertop and holds the 72-count canister. It also has a receptacle for used wipes. In addition, the carton copy quickly conveys product benefits and convenient “whenever and wherever” usage information.
“The ‘Try Me’ gets the product in customers’ hands, and quickly demonstrates the convenient, easy and complete clean up provided by GOJO Scrubbing Wipes” said Steve Pruett, GOJO Automotive Sales and Marketing Vice President. “The display creates awareness for GOJO Scrubbing Wipes, leading to immediate purchase in the store. The check-out counter is the ideal place to remind automotive store customers that the need for repairs can happen anywhere, including places where there’s no water, and that GOJO Scrubbing Wipes are the perfect solution.”
The AAPEX New Packaging Showcase Award is evaluated by a panel of expert judges for merchandising value, graphic design and originality.
To learn more about GOJO Scrubbing Wipes, visit www.gojo.com/automotive or call 1-800-321-9647.
GOJO® Industries, inventors of PURELL® Instant Hand Sanitizer, distributes PURELL in away-from-home markets throughout the world. In addition, GOJO manufactures and distributes a full line of products under the GOJO® and PROVON® brand names. GOJO has a 63 year history of leadership in improving well-being through hand hygiene and healthy skin. GOJO has products and programs to kill germs on hands and solve skin care-related problems in a variety of markets, including healthcare, food processing, foodservice, manufacturing, automotive, education, government and military. GOJO is a privately held corporation headquartered in Akron, Ohio, with offices in the United Kingdom, Japan and Brazil.