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Our Values
Deeply-held beliefs that inform how we treat one another.
At GOJO, we commit to living our Values by embracing and being mindful of them in all we do.
Each Value has four Guiding Principles that describe what it looks like to live our Values each and every day as GOJO team members.

People at the Core

  • We uphold the essential dignity of all people.
  • We care for ourselves and others.
  • We see potential in every person and help each other grow.
  • We celebrate our accomplishments.

Better Together

  • We embrace diverse perspectives and build upon each other’s ideas.
  • We combine our strengths as one GOJO team.
  • We think whole-systems.
  • We strive for win-wins.

Uncompromising Integrity

  • We speak up and talk straight.
  • We follow up and follow through.
  • We take personal responsibility for our actions and inactions.
  • We do what’s right for the long haul.

Always Learning

  • We are learners, not knowers.
  • We are hands-on. We try new things and keep what works.
  • We seek insights from everyone and everywhere.
  • We share our learnings.

Bold Leadership

  • We innovate for a better world.
  • We courageously take on challenges no one else will and inspire others.
  • We imagine “how might we?”
  • We play big, but don’t act big.
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