IHRSA's Guide to Health Club Cleanliness

In June 2008, IHRSA launched a research program to explore the ways in which perceptions of health club cleanliness have become an important part in retaining members. Their valuable insights along with tips and tactics for creating a clean club culture are detailed in the report, IHRSA's Guide to Health Club Cleanliness.

This research project - which includes an online survey of health club members and health club staff, along with a series of interviews among club operators - finds that members are indeed more likely to renew, recommend and increase the use of fee-based services and programs when they perceive the club to be clean.

Content includes:

• Why invest in club cleaning?
• Where's the dirt?
• Retaining members: a top priority for club management
• The effect of cleanliness on usage and non-dues revenue
• Creating a clean club culture

Download IHRSA's Guide to Health Club Cleanliness (806 KB)